Google Shopping and PMax
Optimized Merchant Center feed, segmentation by margin and ABC curve, Performance Max with audience signals.
- f.up
- Paid Media for E-commerce
Paid media for e-commerce driven by margin, not clicks
Google Ads, Meta Ads and TikTok Ads management integrated with your catalog, tracking and store conversion. Every dollar invested has to come back as profit.
Quick answer
Paid media for e-commerce means buying ads on platforms such as Google Ads, Meta Ads and TikTok Ads to bring buyers to an online store. Effective management optimizes campaigns for revenue, margin and ROAS, not clicks, by integrating the product catalog, reliable tracking and creative that sells.
Brands that have trusted f.up
How we manage media
High-intent Search
Search campaigns for purchase, brand and competitor terms, with continuous negative keyword work.
Meta Ads and TikTok Ads
Dynamic catalog, Advantage+, native creative and constant testing of angles and formats.
Tracking that doesn’t lie
GA4, Conversions API, server-side and e-commerce events set up to optimize for what matters.
Margin-based optimization
Target ROAS per category, CPA control and budget allocated to the products that make a profit.
Revenue reporting
Dashboards with revenue, contribution margin, new customers and LTV, not just clicks and reach.
What’s included
- Account and tracking audit before scaling
- Campaign structure by objective and margin
- Product feed optimization (Merchant Center and Meta catalog)
- Creative planning and testing
- Daily management, bid and budget adjustments
- Performance meetings and real-time dashboards
Who it’s for
- Stores investing in media without knowing if traffic is profitable
- Online stores with falling ROAS and rising CPA
- Brands that want to scale spend safely
- Operations that need media, catalog and CRO working together
How we work
From assessment to
From assessment to
continuous improvement
A method proven in operations of every size. No guesswork: every stage has a clear deliverable.
Assessment
We understand the operation, the numbers and where results are stuck.
Deliverable: operation X-ray
Action plan
Clear priorities, with expected impact, effort and owners.
Deliverable: prioritized roadmap
Implementation
Execution on the leading platforms, with technology and performance together.
Deliverable: improvements live
Evolution
Sprints, dashboards and A/B tests for continuous improvement and scale.
Deliverable: recurring growth
Testimonials
Those who work with f.up recommend it
Long-term relationships built on closeness and results.
FAQ
Questions about
Questions about
f.up
Didn’t find what you were looking for? Send your question through the contact form.
How much should I invest in paid media for e-commerce?
It depends on margin, average order value and growth goals. We set the budget from the maximum CPA your operation can sustain and scale while ROAS stays healthy.
Which is better for e-commerce: Google Ads or Meta Ads?
They complement each other. Google captures demand from people already searching; Meta and TikTok create demand and discovery. The right mix depends on category, margin and brand stage.
What is a good ROAS for e-commerce?
There is no universal number. A good ROAS covers product cost, shipping, taxes and expenses and still generates profit. We calculate your break-even ROAS before setting targets.
Do you create the ads?
Yes. We plan and test creative continuously, with angles, formats and scripts designed for each platform and funnel stage.
Get in touch
Ready to make your store grow?
Tell us where your operation is today. We’ll come back with an initial assessment and the priorities that move your results the most.
- Free initial assessment
- Senior team with 25+ years of experience
- Action plan with priorities and expected impact