Expensive media, thin margins
CPA goes up, ROAS goes down, and nobody can say whether campaigns drive profit or just revenue.
25+ yearsConsulting · Paid media · AI
The e-commerce agency for brands ready to grow for real.
Consulting, paid media, technology and AI agents in one team. We turn digital operations into predictable growth through method, data and execution.
- Free initial assessment
- Senior team
- Focused on revenue and margin, not clicks
Growth dashboard · Last 30 days
Revenue$1.28M+38%
ROAS7.4x+21%
Conversion2.9%+0.8 pts
Daily revenuetarget ↑
Google Ads82%
Meta Ads64%
SEO / Organic55%
CRM & Email41%
Brands that have trusted f.up
About f.up
E-commerce with a 360° view: strategy, media, technology and AI working together, with one team accountable for your store’s results.
We are the strategic arm of your digital operation.
f.up was born to solve a problem every e-commerce manager knows: too many vendors, too little accountability. We combine consulting, performance and technology under the leadership of Igor Simas, with over 25 years of digital experience, serving everyone from multinationals to digitally native brands.
Talk to f.upOne team, one owner
Strategy, media, technology and AI under the same leadership. No finger-pointing between vendors.
Margin over vanity metrics
Every action is measured in revenue, margin and ROAS, with data you follow in real time.
Hands-on experience
Projects for major brands and digitally native operations, across platforms and segments.
The problem
Why so many online stores stop growing
Spending more on media doesn’t help when the operation has bottlenecks. The most common symptoms we find in our assessments:
Disconnected vendors
Media agency, developer, CRM and marketplace, each pulling in a different direction. Nobody owns the result.
Traffic that doesn’t convert
Visitors arrive, but the store loses sales to slow pages, a confusing checkout and missing social proof.
Decisions without reliable data
Broken tracking, misconfigured GA4 and reports that measure clicks, not revenue.
Services
Integrated solutions,
Integrated solutions,
end to end
Four fronts, one team. Every deliverable connects to the others, and all answer to one metric: profitable growth.
E-commerce Consulting
A full assessment of your operation, an action plan prioritized by impact and close strategic follow-up, with implementation on the leading platforms.
- 360° operation assessment
- Action plan with expected impact
- Implementation on VTEX, Shopify and more
Paid Media for E-commerce
Google Ads, Meta Ads and TikTok Ads management driven by revenue, margin and ROAS. Structure, creative and continuous optimization.
- Google Shopping, PMax and Search
- Meta and TikTok with creative that sells
- Optimized for margin, not clicks
AI Agents
Chatbots and automations for customer service, support, cart recovery and scheduling, integrated with WhatsApp, your store and your CRM.
- 24/7 automated service
- Support and post-sale on WhatsApp
- Store and CRM integration
CRO, Data & Continuous Growth
Continuous improvement with sprints, dashboards and A/B tests. We fix tracking and turn data into decisions.
- Bi-weekly improvement sprints
- Real-time dashboards
- Ongoing A/B testing
Ways to work
Choose how f.up
Choose how f.up
joins your team
Two formats designed for different stages of your operation.
Consulting
Assessment and action plan to unlock your store’s growth, with close follow-up from our senior team.
- Full operation assessment
- Action plan prioritized by impact
- Recurring strategy sessions
- Your team executes, we guide
Ideal if you have an in-house team and need strategic direction.
Explore ConsultingGrowth Partner
We become your brand’s growth team: end-to-end execution across media, technology and AI, with shared goals.
- Media and performance execution
- Squad dedicated to your operation
- Technology, CRO and AI agents
- Shared goals and dashboards
Ideal if you want to scale without building a whole team in-house.
Explore Growth Partner
How we work
From assessment to
From assessment to
continuous improvement
A method proven in operations of every size. No guesswork: every stage has a clear deliverable.
Assessment
We understand the operation, the numbers and where results are stuck.
Deliverable: operation X-ray
Action plan
Clear priorities, with expected impact, effort and owners.
Deliverable: prioritized roadmap
Implementation
Execution on the leading platforms, with technology and performance together.
Deliverable: improvements live
Evolution
Sprints, dashboards and A/B tests for continuous improvement and scale.
Deliverable: recurring growth
Before and after
The same store, without the chaos
Without f.up
- Many vendors, nobody owns the result
- Campaigns optimized for clicks and reach
- Reports nobody reads
- Store changes based on gut feeling
- Slow service and abandoned carts
With f.up
- One team accountable end to end
- Media optimized for revenue, margin and ROAS
- Clear dashboards with the metrics that matter
- A/B tests and data-driven decisions
- AI agents serving customers and recovering sales 24/7
Testimonials
Those who work with f.up recommend it
Long-term relationships built on closeness and results.
Ecosystem
Platforms and channels we master
VTEXShopifyNuvemshopTrayBetalabsWakeOlist CommerceTiny ERPBling ERPMercado LivreShopeeAmazonGoogle AdsMeta AdsTikTok AdsGA4Google Merchant CenterRD StationWhatsApp Business API
Insights
Articles on
See all articles Articles on
e-commerce and growth
Strategy, media and technology in practice, written by operators.
E-commerce agency: what it does and how to choose the right one in 2026
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Read articleBlack Friday for e-commerce: how to prepare without burning margin
Black Friday preparation guide for online stores: how to calculate your maximum discount and prepare inventory, media, checkout and post-sale to actually profit from the date.
Read articlePaid media for e-commerce: how to scale with ROAS and margin
A practical guide to paid media for e-commerce: how to calculate break-even ROAS, structure Google Ads and Meta Ads and scale spend without destroying your margin.
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FAQ
Questions about
Questions about
f.up
Didn’t find what you were looking for? Send your question through the contact form.
What does an e-commerce agency do?
An e-commerce agency drives an online store’s growth end to end: strategy, platform, paid media, conversion (CRO), CRM, data and customer service. At f.up, these fronts sit in one team, with a single owner accountable for sales and margin.
What is the difference between e-commerce consulting and Growth Partner?
In Consulting, f.up runs the assessment, builds the action plan and guides your in-house team through execution. In Growth Partner, f.up executes: media, technology, CRO and AI agents, with a dedicated squad and shared goals.
Does f.up manage paid media for e-commerce?
Yes. We manage Google Ads (Shopping, Performance Max and Search), Meta Ads and TikTok Ads focused on revenue, margin and ROAS, not clicks or reach. Media is integrated with tracking, the product catalog and conversion improvements.
Which e-commerce platforms do you work with?
We work with the leading platforms, such as VTEX, Shopify, Nuvemshop, Tray, Betalabs and Wake, as well as marketplaces like Mercado Livre, Shopee and Amazon.
How much does it cost to hire f.up?
Investment depends on the format (Consulting or Growth Partner), revenue and scope. We start with a free initial assessment and present a proposal with priorities and expected impact.
How soon will I see results?
Quick wins such as tracking fixes, campaign adjustments and checkout improvements usually show up in the first weeks. Consistent growth comes from continuous sprints over three to six months.
Does f.up work with companies outside Brazil?
Yes. f.up is based in São Paulo and serves brands across Brazil and Latin America, working remotely in Portuguese, English and Spanish.
Get in touch
Ready to make your store grow?
Tell us where your operation is today. We’ll come back with an initial assessment and the priorities that move your results the most.
- Free initial assessment
- Senior team with 25+ years of experience
- Action plan with priorities and expected impact