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E-commerce Consulting

E-commerce consulting to unlock your store’s growth

A deep assessment, an action plan prioritized by impact and follow-up from a senior team that has run online stores of every size.

Quick answer

E-commerce consulting is a service in which specialists review the whole online store operation (media, platform, conversion, data, CRM and logistics), identify the bottlenecks holding back sales and deliver a prioritized action plan. At f.up, consulting includes guiding your team through execution.

Brands that have trusted f.up

IBM
Microsoft
BMW
Danone
Bayer
Citibank
Bridgestone
Amazon AWS
Faber-Castell
Wizard by Pearson
Yázigi
Kroton
Trident
TecToy
Gnatus
Kikos
Ruby Rose
Originalentes
Riccó
Up2You
Usibras
Bo Font
DronePlus
MyHero
Óticas Gassi
Inova Books
Dunorte

What we review in the assessment

Media and acquisition

Campaign structure, ROAS, CPA, channel mix and how much revenue depends on paid media.

Conversion and UX

Purchase journey, speed, product pages, search, checkout and social proof.

Data and tracking

GA4, pixels, e-commerce events and how reliable the numbers behind your decisions are.

Platform and technology

Store architecture, integrations, ERP, apps and technical debt that costs sales.

CRM and retention

Customer base, email, WhatsApp, repeat purchase, LTV and lifecycle flows.

SEO and organic

Indexing, categories, content and traffic opportunities that don’t depend on media.

What’s included

  • Full operation X-ray with a score per area
  • Action plan prioritized by impact and effort
  • Recurring strategy meetings with the senior team
  • Implementation support on the leading platforms
  • Dashboard tracking the key metrics
  • Direct channel with consultants for day-to-day questions

Who it’s for

  • Online stores that stopped growing despite spending more on media
  • Brands with in-house teams that need strategic direction
  • Manufacturers and retailers building their digital channel
  • Operations migrating or replatforming their store
How we work

From assessment to
continuous improvement

A method proven in operations of every size. No guesswork: every stage has a clear deliverable.

Assessment

We understand the operation, the numbers and where results are stuck.

Deliverable: operation X-ray

Action plan

Clear priorities, with expected impact, effort and owners.

Deliverable: prioritized roadmap

Implementation

Execution on the leading platforms, with technology and performance together.

Deliverable: improvements live

Evolution

Sprints, dashboards and A/B tests for continuous improvement and scale.

Deliverable: recurring growth

Testimonials

Those who work with f.up recommend it

Long-term relationships built on closeness and results.

★★★★★
“Igor’s support was essential. I’m deeply grateful to him and the whole team. A great agency, I recommend it without hesitation!”
FBFernanda BaumgratzLoja Baum
★★★★★
“We hired f.up for a complete overhaul of our Originalentes store. The improvement in user experience was brilliant. And the service is top-notch.”
JFJúnior FaleirosOriginalentes
★★★★★
“The best agency. I’m always impressed by their service: a friendly team, always willing to help with the projects I brought.”
JLJosias LopesVolpi Jóias
FAQ

Questions about
f.up

Didn’t find what you were looking for? Send your question through the contact form.

How long does e-commerce consulting take?

The initial assessment takes two to four weeks. Strategic follow-up then usually runs three to twelve months, depending on the action plan.

Does consulting include execution?

In Consulting, your team executes with our guidance and implementation support. If you prefer f.up to execute everything, Growth Partner is the right format.

What size stores do you work with?

From operations still getting structured to large brands and multinationals. Scope is adjusted to revenue and the operation’s stage.

What is the difference between consulting and an e-commerce agency?

Consulting focuses on assessment, strategy and direction. An agency executes the day-to-day fronts. f.up offers both formats, and you can start with one and move to the other.

Get in touch

Ready to make your store grow?

Tell us where your operation is today. We’ll come back with an initial assessment and the priorities that move your results the most.

  • Free initial assessment
  • Senior team with 25+ years of experience
  • Action plan with priorities and expected impact
Monthly revenue

We reply within 1 business day.

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