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Resources

Resources and guides to
sell more and better

Practical checklists, guides and tools built by the f.up team from real e-commerce operations.

Black Friday Checklist: opportunity or trap?

Find out how much discount your store can offer without paying to sell. A practical guide to enter the date knowing what is ready and what will still cost you cash.

  • Maximum discount defined product by product
  • 25 checkpoints across 5 pillars: finance, operations, offer, acquisition and retention
  • Final 8-item review + 3 actions for the following 7 days
Get the checklist

Black Friday Margin Calculator

Simulate three discount scenarios, see profit per order and find your campaign’s break-even point before going live.

  • Recommended maximum discount and minimum price
  • Includes cost, fees, taxes, CAC and shipping
  • Export the comparison as CSV or PDF
Use the calculator

More resources coming soon

We are preparing guides on paid media, CRO and annual planning. Want a specific topic? Let us know.

Suggest a topic

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