E-commerce agency: what it does and how to choose the right one in 2026
Learn what an e-commerce agency does, which services it should deliver, how pricing works and the 7 criteria to choose the right partner for your online store.
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Articles on e-commerce, paid media and growth
Strategy, media and technology in practice, written by operators.
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Black Friday for e-commerce: how to prepare without burning margin
Black Friday preparation guide for online stores: how to calculate your maximum discount and prepare inventory, media, checkout and post-sale to actually profit from the date.
Read articlePaid media for e-commerce: how to scale with ROAS and margin
A practical guide to paid media for e-commerce: how to calculate break-even ROAS, structure Google Ads and Meta Ads and scale spend without destroying your margin.
Read articleE-commerce consulting: when to hire and what to expect
Learn when to hire e-commerce consulting, what the assessment should deliver, how long it takes and how to measure the return on the investment.
Read articleHow to increase your e-commerce conversion rate: 12 practical actions
12 practical CRO actions to increase your online store's conversion rate: speed, product pages, search, checkout, social proof and A/B testing.
Read articleGoogle Shopping for e-commerce: a complete guide from feed to campaign
Learn how to set up Google Merchant Center, optimize your product feed and structure Google Shopping campaigns to sell more with a healthy ROAS.
Read articlePerformance Max for e-commerce: how to set up and optimize
Understand how Performance Max works in Google Ads, how to structure asset groups and audience signals and how to optimize the campaign for e-commerce.
Read articleMeta Ads for e-commerce: a campaign structure that scales
How to structure Meta Ads (Facebook and Instagram) campaigns for e-commerce: Conversions API, catalog, Advantage+, creative testing and profitable scaling.
Read articleE-commerce SEO: how to rank categories and products on Google
An e-commerce SEO guide: keyword research, category architecture, product pages, technical SEO, content and links to drive organic traffic that sells.
Read articleGEO and AEO: how to get your store into ChatGPT and AI answers
Understand GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) and how to prepare your online store to be cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Read articleAI agents in e-commerce: customer service, support and sales recovery
See how AI agents can serve customers 24/7 on WhatsApp and on your site, handle support, recover carts and assist sales in e-commerce, and how to deploy them safely.
Read articleHow to choose the right e-commerce platform for your operation
Compare the criteria for choosing an e-commerce platform: total cost, scalability, integrations, B2B, marketplaces and support. Includes VTEX, Shopify, Nuvemshop, Tray, Betalabs and Wake.
Read articleE-commerce metrics: the KPIs every manager should track
Learn the main e-commerce KPIs, such as revenue, conversion rate, average order value, CAC, ROAS, LTV, contribution margin and repeat purchase, and how to build a useful dashboard.
Read articleReady for the next level of sales?
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